AI Insights · Timothy · October 2022
Top 5 Social Apps in Ghana Q3 2022: Performance Overview
An overview of the performance of the top 5 social apps in Ghana during Q3 2022, with data on downloads, revenue, and active users.
With data from Sensor Tower, we delve into the performance of the top 5 social apps in Ghana for the third quarter of 2022. The metrics considered include weekly downloads, revenue, and active users.
TikTok saw significant activity during Q3 2022. Weekly downloads peaked at approximately 737K in the week of August 29, while weekly active users reached around 4.5M by the end of September. Revenue experienced a steady decline from $4.1K in late June to $1.9K in the last week of September.
Facebook Lite maintained strong user engagement with weekly active users consistently around 8.4M by the end of September. Downloads saw a peak of 346K in late August. Revenue was relatively stable, fluctuating between $145 and $66 weekly.
Save Status - Video Downloader experienced a significant surge in downloads, peaking at 595K in the week of August 22. Active users also saw a substantial increase, reaching 874K in late August.
Instagram showed stable engagement with weekly active users hovering around 3.3M throughout the quarter. Downloads remained consistent, peaking at 65K in late August. Revenue was minimal, peaking at $45 in early August.
MORE+:Where Ordinary Shines had a notable decline in downloads and active users over the quarter. Downloads dropped from 296K in late June to just 702 by the end of September. Active users also decreased from 317K to 99K over the same period.
For more insights and detailed analytics, visit Sensor Tower.
